Careers

Marketing Manager

About Loftness
Loftness is an employee-owned manufacturing company specializing in agricultural and vegetation management equipment. Our products—used for grain bagging, crop shredding, fertilizing, mulching, and more—are trusted by farmers, contractors, and land managers across North America. As our dealer network expands, we are looking for a Marketing Manager with direct experience in shortline manufacturing and dealer-based sales to help drive brand growth and increase product adoption.

About the Role
We are seeking a hands-on Marketing Manager who thrives in a fast-paced, execution-focused environment. This role is not about just creating content—it’s about driving real results through dealer engagement, competitive analysis, and field-driven marketing strategies. You will be responsible for executing marketing campaigns, managing dealer relationships, supporting product launches, coordinating trade shows, and ensuring our brand messaging directly supports sales growth.

Key Responsibilities

– Develop and execute marketing strategies focused on increasing dealer participation and end-user adoption.

– Conduct competitor research to analyze pricing, product positioning, and marketing strategies to refine Loftness’ go-to-market approach.

– Work closely with dealers to provide marketing tools, training materials, and promotional support that drive equipment sales.

– Plan and manage trade shows, dealer events, and product demonstrations to generate leads and strengthen relationships.

– Oversee all aspects of trade show planning, including logistics, booth design, promotional materials, and lead follow-up strategies.

– Collaborate with Sales to ensure all marketing efforts directly support dealer engagement and sales cycles.

– Create and manage dealer-focused promotions, co-op advertising programs, and digital marketing initiatives.

– Develop go-to-market strategies for new product launches, working closely with product development and sales teams.

– Manage and optimize Loftness’ presence across multiple platforms, including digital advertising, website updates, and social media.

– Track and analyze marketing performance, making data-driven adjustments to improve ROI.

– Ensure all marketing materials align with Loftness’ brand and effectively communicate product value to dealers and customers.

Required Skills & Qualification

– 5+ years of marketing experience, preferably in a manufacturing or equipment sales environment.

– Background in shortline manufacturing and B2B equipment marketing.

– Proven experience working with dealer networks and distributor-based sales.

– Strong project management skills with the ability to execute multiple initiatives simultaneously.

– Experience conducting competitive product analysis to inform marketing and sales strategies.

– Expertise in planning and managing trade shows, dealer meetings, and industry events.

– Ability to create and implement targeted dealer promotions that drive measurable sales increases.

– Proficiency in digital marketing, CRM systems, and marketing automation tools.

– 30-35% Travel to main office, trade shows, dealer visits, and industry events.

 

Preferred Qualifications

– Direct experience in the agriculture, forestry, or construction equipment industries.

– Established relationships with dealers, distributors, and industry media.

– Experience managing co-op advertising programs.

This is an opportunity to take on a high-impact, results-driven role with a company that values action, relationships, and growth. If you have a strong background in dealer marketing, shortline equipment sales, and competitive product research, we’d love to hear from you!

General Laborer

Essential Duties and Responsibilities:
– Sort and stack parts from steel sheets cut by lasers.
– Sand and wash parts and machines for paint and assembly.
– Assist machine operators with large parts.
– Clean workstations and empty trash.

Skills/Knowledge/Abilities Required:
– No experience necessary.

Starting Wage: Based on Experience

Hours: Monday-Friday 7am-3:30pm

Welder

Summary: Is capable of performing a variety of welding functions. The individual should be familiar with and capable of using various types of welding equipment. A welder is also required to perform other miscellaneous tasks, as supervision deems necessary.

Essential Duties and Responsibilities:
– Reads and interprets blueprints and machine drawings to determine specific welding requirements.
– Manually guides electrode or gun along weld line, maintaining length of arc and speed of movement to form specified depth of fusion and bead, as judged from color of metal, sound of weld and size of molten puddle.
– Welds in flat, horizontal, vertical or overhead positions.
– Examines weld for bead size and other specifications.
– Repairs broken or cracked parts and fills holes.
– Positions and clamps work pieces together or assembles them in jig or fixtures
– Tacks assemblies together
– Chips off excess weld, slag, and spatter
– Cleans or de-greases parts
– Be able to move parts in and move finished product out of welding area

Education (Or Equivalent Experience): Associate’s degree (A.A.) or equivalent from two year college or technical school; or six months to one year related experience and/or training; or equivalent combination of education and experience.

License or Certification: Forklift training certificate or the ability to receive it.

Skills/Knowledge/Abilities Required:
– Ability to read and interpret documents furnished in written, oral, diagram or schedule form such as safety rules, operating and maintenance instructions, quality manuals and procedure manuals.
– Ability to deal with problems involving several concrete variables in standardized situations.
– Be able to read and interpret blueprints.

Starting Wage: Based on experience.

Assembler

Summary: Produces components by assembling parts and subassemblies.

Essential Duties and Responsibilities:
– Prepares work to be accomplished by studying assembly instructions, blueprint specifications, and parts lists; gathering parts, subassemblies, tools, and materials.
– Positions parts and subassemblies by using templates or reading measurements.
– Assembles components by examining connections for correct fit; fastening parts and subassemblies.
– Verifies specifications by measuring competed component.
– Resolves assembly problems by altering dimensions to met specifications; notifying supervisor to obtain additional resources.
– Keeps equipment operational by completing preventive maintenance requirements; following manufacturer’s instructions; troubleshooting malfunctions; calling for repairs.
– Maintains safe and clean working environment by complying with procedures; rules; and regulations.
– Maintains supplies inventory by checking stock to determine inventory level; anticipating needed supplies; placing and expediting orders for supplies; verifying receipt of supplies.
– Conserves resources by using equipment and supplies as needed to accomplish job results.
– Documents actions by completing production and quality forms.
– Contributes to team effort by accomplishing related results as needed.

Skills/Knowledge/Abilities Required:
Controls and Instrumentation, Equipment Maintenance, Manufacturing Experience, Manufacturing Quality, Mechanical Inspection Tools, Tooling, Safety Management, Quality Focus, Power Tools, Judgement, Decision Making.

Starting Wage: Based on experience.