Loftness Specialized Equipment is pleased to announce the appointment of Shannon McComas to Vice President of Sales & Marketing. Previously serving as Director of Sales, Shannon will now lead the company’s sales and marketing initiatives, focusing on driving growth and expanding Loftness’ presence in key markets. In this new role, Shannon will also share leadership of the engineering and R&D departments alongside Sarah Lamers, who was promoted to Director of Operations in February.
Shannon brings extensive experience in sales, marketing, and business development, with a proven track record of leading successful strategies in the agriculture and construction industries. His leadership will be instrumental in strengthening Loftness’ dealer relationships, identifying new sales channels, and enhancing brand recognition.
“We are excited to elevate Shannon to this important leadership role,” said Josh South, CEO of Loftness Specialized Equipment. “His experience and strategic vision have already contributed significantly to our success, and we look forward to seeing his impact in this expanded capacity.”
Since joining Loftness as Director of Sales, Shannon has played a key role in strengthening relationships, developing sales strategies, and driving revenue growth. His promotion reflects the company’s confidence in his leadership and commitment to further advancing its market position.
“I am honored for this opportunity and to further contribute to Loftness’ growth,” said McComas. “The company has a strong reputation for excellence and innovation, and I look forward to working with our talented team to expand our reach and provide value to our dealers and their customers.”
Shannon’s promotion aligns with Loftness’ commitment to investing in top talent and positioning the company for future growth. His leadership will play a key role in advancing the company’s strategic objectives and delivering on its promise of quality and reliability.
